Changing pet behaviors, health gaps, and cost pressures are rewriting the rules of brand strategy.
From DNA-driven care to sustainable treats, pet brands must now lead with empathy and precision.
New ingredients, smarter formats, and science-backed benefits are reshaping what premium means in pet nutrition.
From demystifying health claims to reinventing cat nutrition, discover what’s reshaping pet food innovation in 2025.
Tariffs, TikTok pets, and shifting shopper values are forcing brands to rethink pricing, partnerships, and positioning.
Personalized nutrition, functional formats, and a new mandate for safety and transparency
